Berger Paints India Limited is one of India’s leading paint and coatings companies, with a rich legacy of innovation, quality, and customer satisfaction. The company offers a wide range of decorative and industrial coatings, waterproofing solutions, construction chemicals, and protective coatings. With a strong nationwide distribution network and a commitment to excellence, Berger Paints provides outstanding career opportunities for professionals in sales, marketing, and business development.
Job Overview
| Particulars |
Details |
| Company Name |
Berger Paints India Limited |
| Job Role |
Assistant Area Sales Manager (AASM) – Retail Sales |
| Department |
Sales & Business Development |
| Role Category |
Retail & B2C Sales |
| Industry |
Chemicals (Paints) |
| Employment Type |
Full-Time, Permanent |
| Job Location |
Guwahati, Assam |
| Experience Required |
5–9 Years |
| Salary |
₹8.5 – ₹13 LPA |
| Openings |
1 |
Educational Qualification
| Qualification |
Eligibility |
| Undergraduate |
Any Graduate |
| Postgraduate |
Any Postgraduate |
Key Responsibilities
- Lead and manage a team of sales executives to achieve monthly sales targets.
- Develop and implement strategies for primary and secondary sales growth.
- Drive retail sales, B2B sales, business development, and distribution channel expansion.
- Identify new business opportunities and acquire potential customers.
- Build and maintain strong relationships with dealers, distributors, retailers, and key customers.
- Monitor market trends, competitor activities, and customer requirements.
- Conduct regular performance reviews and provide coaching to improve team productivity.
- Collaborate with internal departments to resolve customer concerns and enhance service quality.
- Ensure achievement of sales, revenue, and business growth objectives within the assigned territory.
Eligibility Criteria
| Criteria |
Requirement |
| Qualification |
Any Graduate / Any Postgraduate |
| Experience |
5–9 Years |
| Preferred Industry |
Building Materials, Paints, Chemicals or Related Industries |
| Employment Type |
Full-Time, Permanent |
Required Skills
- Retail Sales Management
- Area Sales Management
- Team Leadership
- Business Development
- Distribution Channel Management
- Dealer & Distributor Relationship Management
- Primary & Secondary Sales
- B2B Sales
- Customer Relationship Management
- Sales Planning & Execution
- Market Development
- Target Achievement
- Negotiation & Communication Skills
- Problem-Solving and Decision-Making
Preferred Candidate Profile
- 5–9 years of experience in building materials, paints, chemicals, or allied industries.
- Proven experience in managing sales teams and achieving business targets.
- Strong leadership, communication, and interpersonal skills.
- Ability to identify market opportunities and drive revenue growth.
- Customer-focused approach with excellent relationship management skills.
Job Location
Guwahati, Assam
Why Join Berger Paints?
- Work with one of India’s most trusted and fastest-growing paint manufacturers.
- Opportunity to lead sales operations in a high-growth market.
- Attractive salary package with long-term career advancement opportunities.
- Exposure to modern retail, distribution, and B2B sales strategies.
- Collaborative work environment focused on innovation, customer satisfaction, and professional development.
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