Infosys BPM Any Graduate Walk-In Drive | 06th December 2024

JOB DESCRIPTION:

looking for a tactical, action-oriented Specialist, Paid Search who is ready to rally behind a team thats devoted to transforming client results through paid search marketing. As a Specialist, you will execute and support paid search campaigns that help define client strategy telling stories with data that are as clear as they are clever. Youre inclusive, confident, and you foster collaboration and creativity within your team. Working quickly and on the fly, youll support the Senior Manager to hone best practices for delivering clear and consistent reporting to clients.

Essential Functions:

• Execute and support paid search campaigns, including but not limited to account setup, strategy development, organization, and management.
• Daily use of reporting, analytics, and trend tools
• Campaign set-up: keyword development, ad copy creation & testing, account set-up and restricting, bid and budget management.
• Responsible for all basic tactical execution and campaign audits
• Effectively prioritizes efforts to focus on delivering on the most important things tracks and reports on campaign results, data analysis and participate in weekly client calls
• Consistently looks for ways to improve current processes or introduce new approaches that will contribute to the client’s success.
• Plan, design, and operate paid search campaigns: Campaign Launches, Campaign Management, Budget Management, Bid Management & A/B Testing
• Track and monitor reporting of campaign results daily/weekly/quarterly/yearly basis, including Quarterly Business Reviews & End of Year analysis
• Campaign budget maintenance & monitoring to ensure proper pacing.
• Effectively communicates insights and learnings based on campaign performance to their clients.

Core Competencies:

• Learning on the Fly – Learns quickly when facing new problems, relentless learner, open to change, improves, enjoys challenges and finding solutions
• Presentation Skills – Effective in a variety of formal presentation settings, gains positive attention, changes tactics that aren’t working
• Customer Focus – Dedicated to meeting and exceeding expectations to customers, establishes and maintains effective relationships with customers
• Action Oriented – Enjoys working hard, full of energy for new challenges, seizes opportunity
• Functional/ technical skills – Strong functional and technical knowledge and skills within paid search

Requirements:

• 7-9 yrs of experience with 2.5+ years of related work experience
• Hands on experience in managing monthly campaign budgets $50k+
• Experience with competitive reporting: AdGooRoo, The Search Monitor, Compete, Auction Insights.
• Advanced computer skills, particularly Microsoft Excel and PowerPoint
• Google Adwords (Fundamentals & Advanced) Certifications, additional certifications a plus.
• Experience working in Google Analytics

Preferred Requirements: Experience with paid search platforms like Marin, Kenshoo, DS3

POINTERS TO NOTE:

• Please carry 2 set of updated CV (Hard Copy).
• Please carry Face Mask**.
• Carry any 2 photo Identity proof (PAN Card/Driving License/Voters ID card/Passport).
• Please do not carry laptops/cameras to the venue as these will not be allowed due to security restrictions.
• Please carry original ID proof for security clearance.