Berger Paints Walk-in Interview 2026: 10 Retail Sales Vacancies in Tezpur | TSM/AASM Jobs
Berger Paints is conducting a walk-in interview in Tezpur, Assam, for Territory Sales Manager (TSM) / Assistant Area Sales Manager (AASM) positions in Retail Sales. The company is looking for experienced sales professionals with a background in channel sales, preferably from the paints or building materials industry. A total of 10 vacancies are available, with job locations covering Tezpur, North Lakhimpur, Mangaldoi, Dhemaji, Nagaon and Itanagar. Eligible candidates with strong dealer management, market development and sales skills can attend the walk-in interview on 26 November 2026.
Berger Paints Walk-in Interview 2026 – Job Details
| Particulars | Details |
|---|---|
| Company Name | Berger Paints |
| Job Role | Territory Sales Manager (TSM) / Assistant Area Sales Manager (AASM) |
| Department | Sales & Business Development |
| Function | Retail Sales |
| Job Category | Retail & B2C Sales |
| Industry | Paints / Chemicals |
| Qualification | Any Graduate |
| Preferred Education | B.Tech/B.E., B.Sc., B.Com or equivalent |
| Experience | 2–7 years (job listing); 3–6 years preferred in role description |
| Total Vacancies | 10 |
| Salary | ₹7–17 LPA |
| Job Location | Tezpur and other assigned territories in Assam / Itanagar |
| Employment Type | Full-Time, Permanent |
| Reporting To | Area Sales Manager |
Berger Paints Walk-in Interview Date, Time & Venue
| Particulars | Details |
|---|---|
| Interview Date | 26 November 2026 |
| Interview Time | 11:00 AM – 3:00 PM |
| Interview Venue | Berger Depot, Near All India Radio Centre, Adjacent to Chand Ford Showroom, Village Gotlong, PO: Kaliabhomora, Tezpur – 784024, Sonitpur |
| Contact Person | Sandip Kumar Sinha |
Note: This is a direct walk-in interview at Berger Depot, Tezpur.
Work Locations
Selected candidates may be assigned to the following locations:
- Tezpur
- North Lakhimpur
- Mangaldoi
- Dhemaji
- Nagaon
- Itanagar
Job Description – Retail Sales (TSM/AASM)
Berger Paints is hiring experienced professionals for its Retail Sales team. The selected candidates will be responsible for expanding the dealer network, increasing sales growth, improving market penetration and ensuring product availability across assigned territories.
The role involves managing dealer relationships, implementing sales strategies, conducting promotional activities and monitoring competitor performance. Candidates should have strong communication and selling skills, market knowledge and the ability to achieve sales targets.
Roles and Responsibilities
- Identify and appoint new dealers to expand market reach and improve market share.
- Analyse sales performance against previous-year targets and implement suitable sales activities.
- Drive product sales and achieve volume and value growth across the assigned territory.
- Support dealers in achieving sales targets and provide necessary training.
- Ensure new products are introduced through the appropriate sales channels.
- Maintain the required SKU range and product availability at key retail outlets.
- Plan and implement sales promotional programmes for brand building.
- Ensure dealer profitability in line with company policies.
- Prepare monthly territory monitoring reports, including competitor activities.
- Conduct retail audits to assess market potential and competitor sales.
- Resolve dealer issues and maintain strong business relationships.
Eligibility Criteria
- Candidates must be graduates.
- A postgraduate degree or diploma in Marketing Management is preferred.
- The job description specifies 3–6 years of experience in channel sales.
- Paints or building materials industry experience is preferred.
- Candidates should have good communication and selling skills.
- Must be energetic, confident, motivated and target-oriented.
- Should have the ability to understand local market conditions and convert opportunities into sales.
- Candidates with strong initiative and a go-getter attitude are preferred.
- Local candidates are preferred.
Educational Qualification
Preferred qualifications:
- B.Tech / B.E. – Any Specialization
- B.Sc. – Any Specialization
- B.Com – Commerce
- Any other relevant graduate qualification
A postgraduate degree or diploma in Marketing Management is preferred as mentioned in the job description.
Salary and Benefits
The advertised salary range is ₹7 LPA to ₹17 LPA, depending on the candidate’s experience, qualifications and suitability for the position. The detailed salary structure and benefits have not been specified in the job notification.
How to Apply for Berger Paints Walk-in Interview?
Interested and eligible candidates can attend the Berger Paints walk-in interview directly at the Berger Depot in Tezpur on 26 November 2026.
Candidates should carry an updated resume and relevant educational and experience documents for the interview.
Contact Person: Sandip Kumar Sinha
Interview Date: 26 November 2026
Interview Time: 11:00 AM – 3:00 PM
About Berger Paints
Berger Paints is a leading paints and coatings company in India, offering decorative and industrial paint products and solutions. The company operates through a wide dealer and distribution network and provides career opportunities across sales, marketing, manufacturing and other business functions.
Apply for Berger Paints Jobs: https://www.naukri.com/berger-paints-jobs-careers-1654
